COVID-19 delays activities of Pakistan's domestic tourism industry

Startups including homestays and tour operators are suffering due to cancellations of group bookings.

Pakistan’s Civil Aviation Authority (CAA) has reported losses of around $18 million in March 2020 and Pakistan International Airlines (PIA) could be sending its workforce on paid leaves on a rotational basis.

The initial assessment fears that KP’s tourism sector alone will face a loss of $20 million in revenues and could slash around 260,000 formal jobs.

It is difficult to put a number on the losses of the informal sector at this stage.

Perhaps the only unintended positive consequence of the pandemic is that nature and wildlife will be able to take a break from the burden of over-tourism.

The public and private sector need to collaborate to help the industry cope with the impact of COVID-19 while preparing it for responsible tourism when the travel restrictions are lifted. 

Here are some suggestions: 

  1. Develop standard operating procedures (SOPs) for the workers, firms, and travelers;
  2. Design and direct financial support towards the tourism value chains including the microenterprises;
  3. Guide and support players including restaurants, hotels, homestays, and transporters to disinfect, upgrade facilities and train workers to adopt improved hygiene and safety practices;
  4. Use technology to introduce virtual tours of museums, heritage sites and ski resorts as a substitute for actual visits; and
  5. Plan and enforce on-site measures for better waste collection, plastics recycling, and traffic management.

Pakistani authorities are in the process of launching the support programs for the affected enterprises and daily wagers. 

Perhaps the only unintended positive consequence of the pandemic is that nature and wildlife will be able to take a break from the burden of over-tourism.

The KP province is using the resources available through the IDA-financed KP Integrated Tourism Development (KITE) project to; (i) immediately respond to the pandemic by providing medical equipment and supplies; (ii) support disinfection of the sites; and (iii) conduct a COVID-19 socioeconomic impact assessment, using project’s contingent emergency response component.

Post COVID-19, the tourism operations in Punjab and KP will continue supporting the planning and upgrading of tourist infrastructure and facilities  (roads, museums, rest areas), and overall policy and regulatory overhaul to enable private investment mobilization for the tourism zones, with a focus on restoring the livelihoods.